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Mums CAN start a successful ecommerce business at home

I regularly to speak to Mums who tell me they’d love to create a physical product to sell.  Ideally to work flexibly from home, either around a job, or as a stay-at-home Mum.

On top of the concerns many people have around not knowing where to start, I often hear one (or both) of the following from Mums:

  • You don’t know how to fit it in - around work, family, or both.
  • You don’t feel qualified.

I can tell you, from my own experience and from those I’ve worked with, you can absolutely create and sell products, from home (if you want), with children at home (if you choose to), without it taking over your life.

I started Tiny Chipmunk when my youngest was 6 months old and worked around when she was asleep. It did mean that I built my business slower than someone who perhaps had more time to dedicate to it, but that felt right to me and meant I could run the business for the first 18 months without needing any childcare for my little one.

With Mothers Day coming up, I wanted to inspire you all, that you absolutely CAN do anything you put your minds to. You can definitely fit it in and you are certainly qualified!

Mums have the best ideas

I’ve said this before - and I really believe it!

How often have you looked at something and thought ‘I’d improve that by…’?  Or had a great idea for something that doesn’t even exist?

The origin of my bamboo hooded towels was using another brand with my babies and realising they just weren’t big enough.

Silke from Nourish To Thrive created her Care Cards after experiencing Post Natal Depression and finding very little wellbeing advice that was practical and realistic for Mums of young children.

We all have these ideas inside us.  The first step to making them real, is to make them less daunting.

Bite-size chunks

The great thing about creating a product to sell is you can break everything down into really small, manageable actions.

When my babies were tiny, I never knew how long they’d nap for. My eldest in particular used to sleep in 20 minute intervals.  It still amazes me how much I could do in those 20 minutes!

The same applies here. If you break down what you want to achieve into tiny actions, things that you can do in 10 minutes or less, it’s amazing how much you achieve each week if you can manage just 2-3 chunks of time a day.

In fact, my whole online course to bring your product idea to life, is built around taking baby steps and breaking everything down into small actions.

If you’d like to get on the waiting list for when it opens, you can do so here.

Be creative with your time!

I learnt how to create and launch a product from listening to podcasts.  I used to listen during walks round the park, while my daughter would nap in the sling.  I have a friend who does the same, if her kids fall asleep in the car.

As mine is a baby business and I had a baby, I spent time in the baby groups I already attended carrying out research and validating my ideas.

When I was running my yoga business, I used to carry fliers in my handbag and whenever I went into a coffee shop with a noticeboard I’d put one up!

There are lots of ways to fit in the things you need to do to start a business around your life.

Your communication skills are exceptional!

Have you ever tried to explain to a toddler why the red cup is exactly the same as the blue one?  (Other than being red of course!) Or talked a four-year old into the dentist’s chair? You become the most creative storyteller, when you have to convince a child that something fairly dull can actually be an adventure.

Those skills in explaining the benefits of something that may seem mundane will be a huge bonus when you have a product to sell!

If you think you’re no good at writing, don’t worry.  You can find people who can help with that.

There’s no such thing as passive income, but…

While I have, and continue to, work hard to start and grow my business, it is set up in such a way that I can take days (or even weeks) off if I need to.

I sell on Amazon, plus my own website. My stock is mainly held by Amazon and they handle all the logistics (warehousing, shipping, returns, etc) for me.

Yes, I do need to work, but my role now is mainly to develop new products and market the existing ones. Both of which can be done at any time of the day (or night) and don’t have set deadlines.

Feeling inspired?

If this has inspired you, even slightly, you might like the post I wrote about how Mums have all the skills required to become CEOs!

Or, why not book in a chat with me?

 

P.S. This post is intended to be lighthearted and inspirational  Everyone’s will be different. Whether you’re a mum, a dad, whether you stay-at-home, work full-time, work part-time, are employed, are self employed, or anything else - you are all awesome and capable.


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